Blog

October 24, 2018

Building A Movement

Every year in Anaheim the Natural Foods Expo brings together all the major and upcoming health and wellness brands. The growth in the sector is amazing—there are acres and acres of established and new brands, all vying to meet the growing demand for healthy food.

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Every year in Anaheim the Natural Foods Expo brings together all the major and upcoming health and wellness brands. The growth in the sector is amazing—there are acres and acres of established and new brands, all vying to meet the growing demand for healthy food.

There’s only one problem.

Most of the brands sell at price points decidedly higher than the conventional, unhealthy brands they are trying to unseat. So most of those products end up getting sold through affluent retailers (think Whole Foods) to affluent customers. In underserved communities, the products that are available are the same ones that got us into this health & obesity crisis.

Well, we think that’s not right. And we are not alone.

It all started when Hayden Slater, CEO of Pressed Juicery, a company that is committed to making healthy food affordable for all, agreed to sell us his juices at two prices. The first price is the regular price he would sell Pressed Juices. The second price, at a significant discount, was for all the Pressed Juices that we are able to sell in underserved communities. That way, not only is Pressed Juicery available in South LA and Baldwin Hills for the first time, but it’s at a discounted price so it’s affordable.

We didn’t know it at the time, but that was the beginning of a movement.

Since then, we’ve gone on to partner with 12 different brands, all of whom sell to us at two prices, so that we can sell their products in all our stores, and make sure they are affordable in all communities. So this blog post is a big thank you to our partners:

· Barnana

· RX Bar

· Beanfields Chips

· Skinny Pop

· Epic Seed Yogurt

· Think Jerky

· Pulp Pantry

· Halfpopped

· Hippeas

· Kize Bars

· Health Ade

· Spindrift

· Later Days Cold Brew

· Boxed Water

· Copra Coconut Water

· Top Chico

· Lifehouse

· Rebbl

Together, we can make healthy food affordable for all.

October 02, 2018

How to ‘Pay it Forward’ at Everytable

Everytable’s mission is to transform the food system by bringing healthy, affordable food into every community. Now, you can join the fight for food justice by ‘Paying it Forward’ the next time you’re in one of our stores.The core of how we execute on our mission is a variable pricing strategy. We vary our prices based on what each community can afford. So, for example, a Kale Chicken Ceasar in Century City might cost $7.95 (a great value!), and that same Kale Chicken Ceasar at our new store in Compton will cost $5.95. Same chefs, same food, but different prices, to make sure Everytable is accessible and affordable in allcommunities.

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Everytable’s mission is to transform the food system by bringing healthy, affordable food into every community. Now, you can join the fight for food justice by ‘Paying it Forward’ the next time you’re in one of our stores.The core of how we execute on our mission is a variable pricing strategy. We vary our prices based on what each community can afford. So, for example, a Kale Chicken Ceasar in Century City might cost $7.95 (a great value!), and that same Kale Chicken Ceasar at our new store in Compton will cost $5.95. Same chefs, same food, but different prices, to make sure Everytable is accessible and affordable in allcommunities.

We believe healthy food is a human right, and shouldn’t be a luxury product.

And yet, the truth is that not everyone can afford a $5.95 salad. For example, it’s estimated today that over 58,000 people in Los Angeles are experiencing homelessness. Others are in their homes, but because of the affordable housing crisis, have little money left over after paying the rent.

Because of this, we’ve had since we opened two years ago, a Pay It Forward Wall at our Everytable South LA. Here’s how it works. Whenever anyone has a little extra cash to spend, and feels like being generous, they can buy a meal for someone else. In return for their payment, we give them a post-it note. They can write a nice message on it, and then post it on our Pay It Forward Wall. Then, whenever anyone comes by Everytable who can’t afford a meal, they can grab a post-it off the wall, and use it to buy any meal at Everytable.This is how we all join together to make our healthy meals accessible and affordable to all. So come in today, get a great meal at Everytable, and also Pay It Forward by buying a meal for someone else, so that everyone can have access to delicious healthy food.

If you’d like to buy a Pay it Forward Meal for one person, or two, or two hundred, or two thousand, send me an email to sam@everytable.com.

Sam Polk

CEO

May 02, 2018

Community Gardens are Blooming in Compton

This summer, we’re expanding into more neighborhoods around Los Angeles, and we can’t wait to open our new store in Compton! While the location is not scheduled to open for another few months, we already started digging in with the Compton Initiative at the Compton Community Gardens. Joining volunteers of all ages, from all over the world, we worked together to plant fresh fruits and veggies for the summer’s harvest.

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This summer, we’re expanding into more neighborhoods around Los Angeles, and we can’t wait to open our new store in Compton! While the location is not scheduled to open for another few months, we already started digging in with the Compton Initiative at the Compton Community Gardens. Joining volunteers of all ages, from all over the world, we worked together to plant fresh fruits and veggies for the summer’s harvest.

This area has long been marked as a food desert, meaning there is limited access to healthy food options. That ain’t right. Healthy food is a human right, no matter your zip code. People in Compton started community gardens to produce fresh, nutritious food for the neighborhood, which (as they share on their website) helps achieve a lot of different goals:

  • Providing easier access to organic food in a health food desert
  • Reducing family food budgets
  • Conserving environmental and economic resources
  • Creating opportunities for recreation, exercise, therapy, and education
  • Providing a catalyst for neighborhood and community development
  • Helping create jobs in the neighborhood
  • Reducing crime
  • Helping beautify neighborhoods
  • Improving the quality of life for people in and around the Gardens

Young children who grow food in these gardens are able to build a deeper connection to healthy foods, learn about sustainability, and even get to sell their harvest to local businesses. We were excited to be involved in even a small part of this year’s efforts, and to plant alongside so many passionate people. Through efforts like these, we can unite to bring food justice to this community and beyond.

We look forward to serving more nutritious fresh food to Compton this summer! Stay tuned for our grand opening and more exciting events to come.

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